Dr Brian Iddon MP gets it 'Wrong' for Wallace and Gromit

14th June 2007 

Bolton South East MP Dr Brian Iddon this week joined forces with Oscar winning animated stars Wallace and Gromit to help promote Wrong Trousers Day (WTD) 2007 and to encourage as many people to get involved on Friday 29^th June 2007.

Inspired by the animated antics of Wallace and Gromit, Dr Iddon posed with the cheese-loving pair in aid of children's hospitals and hospices.  Wrong Trousers Day is being held on 29th June and has a sports theme - Get your Kit on. Participants pay £1 for the 'right to look wrong'. On Friday 29th June people in Bolton can help Wallace and Gromit’s Children’s Foundation to reach their target of 1 million participants by ‘Getting their Kit on’ to raise money and help improve the quality of life for children in hospitals and hospices all around the UK.

The campaign, organised by Wallace & Gromit’s Children's Foundation and supported by sanofi-aventis, is also on the look-out for the team sporting the ‘wrongest legwear.’ Anyone has the chance of going up against wrong trousered celebrities in an online public vote for the dubious honour of the Wrongest Wrong Trousers in the UK.  

Dr Iddon is calling on people in Bolton to take part in the event by visiting www.wrongtrousersday.org and registering for a free Wrong Trousers Day fundraising pack.

Dr Iddon said:

“Members of Parliament aren’t really known for admitting we’re wrong but on this occasion I’m more than happy to wholeheartedly support being wrong on Wrong Trousers Day, Friday 29 June 2007. 

“This is great opportunity to wear some really ‘wrong trousers’ while at the same time raising money for a superb charity.”

Each year Wallace & Gromit’s Children’s Foundation raises hundreds of thousands of pounds to provide activities for some of Britain’s most poorly children who are undergoing traumatic treatment in hospitals and hospices throughout the UK.”

Dr Iddon continued:

“I would encourage people in my constituency to log on to the Wrong Trousers Day website and get involved with the fun!”

Nicola Masters, director of Wallace and Gromit's Children's Foundation, said:

“A million wrong trousers means £1 million for sick children in the UK. Team up today and get your kit on this Wrong Trousers Day on 29 June, and help us reach the magic million for the kids who need it most.

“Register online today and your £1 will contribute to a better tomorrow for the children we support.”

1. Since 2003 Wrong Trousers Day has raised around £1 million by encouraging people to wear a ‘wrong’ pair of trousers and donate £1 to Wallace & Gromit’s Children’s Foundation, but this year alone they hope to make another £1 million from activities surrounding WTD.  The fundraising activities have supported a wide range of initiatives in hospitals and hospices across the country. These include support for art, music therapy, family facilities and comforts, state of the art equipment and much more. It is sponsored by pharmaceutical company sanofi-aventis.